Democratising Sports Technology

SportsTech Match was founded to help combat the growing confusion amongst buyers and the lack of cut-through from traditional marketing and sales activities experienced by sports technology vendors.

We are on a mission to democratise sports tech and empower the sports technology community, at all levels of sport, to transform the sports industry by giving them the tools and knowledge to create successful sports technology partnerships.

What makes us unique?​

  • Access to a unique global network of stakeholder relationships across sport and beyond


  • Decades of experience working for leading rights owners and sports tech vendors

  • An unrivalled understanding of the sports tech market on a product-level

Our marketplace is a living, growing resource available 365 days a year which is being developed as a free resource by the industry for the industry.




Marketing Manager, Sports Federation

"There are too many vendors in the market. Trying to find new ones is a challenge and often means reverting back to the ones we know which could mean losing out on good new ones".

(SportsTech Match survey 2020)