Victor Guevara, Liga MX / CITEC [Rights Owner Insight Series]

Updated: Jan 15

Despite the challenging current global climate, a rise in accessible technology is providing exciting opportunities and solutions for those involved in the sports industry; from rights owners to brands, agencies and other stakeholders.

As the world’s first sports technology matching platform, SportsTech Match aims to democratise the expanding yet complex marketplace by empowering those at all levels to both understand and utilise the right fan engagement solutions, at the right time for them.

Each week as part of our Rights Owner Insight Series, we are sharing invaluable industry knowledge and opinions from a range of different sports right owners, including key takeaways. These individuals will be representing organisations who are themselves adapting to the ‘new normal’ and building for the future without an unlimited well of resources.

In the second episode we speak to Victor Guevara, Director General - Operations, Competitions & Development at Liga MX. During our conversation he talked about:

  1. A challenge he wishes could be solved instantly

  2. His organisation's key performance indicators (KPI's)

  3. The sector of sports technology that excites him the most

If you are looking for the right fan engagement solution, please see our marketplace or get in touch.

Music credit: 'Sagano' by H5 Audio Design

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