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Marketing Automation / Fan Personalisation - Software & Services

Marketing automation / fan personalisation software enables the targeting of fans and potential fans with automated messages / campaigns (e.g. across email, web, social, and text). Marketing automation is most used at the top of the funnel (e.g. to get closer to casual fans), while fan relationship management is most used at the bottom of the funnel (to manage relationships with existing fans).

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    OTT Engine

    The Two Circles OTT Engine is a data platform that drives commercial growth for digital streaming services by tracking an individual customer’s consumption of the platform, identifying their likelihood to subscribe or churn, and delivering automated marketing communications that influence purchase decisions and increase product usage.

    Clients

    NFL Game Pass, ATP Media, Danish FA

    Tags

    Fan Relationship Management / CRM, Live Streaming / OTT, Data Analytics, Strategy & Consulting, Revenue Optimisation

    Company

    Two Circles

    HQ Location

    United Kingdom

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    Personalized Video

    Idomoo brings together the power of video and data in order to deliver wow moments that engage and excite fans. Our purpose-built, open Personalized Video as a Service (PVaaS™) platform removes the pain from launching dynamic video campaigns and enables brands to seamlessly launch any type of data-driven video project – from true 1 to 1 Personalized Videos generated in real-time to engaging Dynamic Video Ads campaigns over social media.

    Video personalization delivers unparalleled fan engagement and action, while offering the flexibility and ease of use needed to turn customer data into effective 1:1 marketing or advertising campaigns with minimal effort.

    Idomoo gives brands the power to tell their story in a way that no other type of creative can, that’s why Idomoo's platform is the first choice for dozens of top agencies and Fortune 500 companies around the world.

    In short: we help you humanize your brand so you can better connect with your fans.

    Clients

    Adidas, Red Bull, FC Barcelona, Dallas Mavericks, Tottenham Hotspurs, The Sun Dream Team (Fantasy), Phoenix Suns, Maccabi Tel Aviv, Fortnite (Epic), Activision, Ubisoft

    Tags

    Esports, AI - Artificial Intelligence, Monetisation, Ecommerce, User Generated Content, Social Media / Messaging Platforms, SaaS - Software-As-A-Service, Fantasy / Gaming, Sponsor Integration, Gamification & Rewards

    Company

    Idomoo

    HQ Location

    USA

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    Pico Get Personal

    Turn engaged, anonymous online fans into identifiable customer profiles. A SaaS platform that helps sports teams, live events, and consumer brands build 1-on-1 relationships by making it easy to communicate with fans on the social channels they prefer. The platform can be used before, during, and after every game to manage fan communication on social channels like Facebook Messenger. Utilize artificial intelligence and purpose-built chatbots to make the process more efficient for the teams and more personal for the fans. In doing so they not only turn fans into fanatics but also open up new revenue opportunities for the team and their sponsor

    Clients

    NHL teams, Borussia Dortmund, FC Bayern Basketball

    Tags

    AI - Artificial Intelligence, Monetisation, User Generated Content, Data Analytics, Social Media / Messaging Platforms, SaaS - Software-As-A-Service, White Label, Sponsor Integration, Gamification & Rewards

    Company

    Pico Get Personal

    HQ Location

    Israel

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    Plug-In Gamification Tool

    Our Plug-in Gamification Tool allows you to link your website, web, and mobile apps and create a positive customer experience across channels. We use the data you track and add milestones, rewards, behavior-triggered notifications and all other gamification elements to help you overcome low user engagement and get people hooked.

    Clients

    Not yet available

    Tags

    Data Analytics, Mobile Apps, Gamification & Rewards

    Company

    StriveCloud

    HQ Location

    Belgium

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    Pushologies

    Pushologies unleashes a host of new ways for brands to engage their consumers on mobile. We help the world’s biggest companies build and develop better relationships with their customers.

    Clients

    Not yet known

    Tags

    Fan Relationship Management / CRM, Monetisation, Ecommerce, Data Analytics, Social Media / Messaging Platforms, Mobile Apps, SaaS - Software-As-A-Service, Content Management / Publishing, White Label, Sponsor Integration, Gamification & Rewards

    Company

    Pushologies

    HQ Location

    United Kingdom

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    RealLife Tech

    Make the systems your fans interact with in the real world more intelligent and responsive to who they are, their journey, and their emotions. Enhance fan experience, build customer loyalty and generate revenue to fuel business growth.

    Clients

    Tottenham Hotspur FC, LA Galaxy, The O2 Arena

    Tags

    Fan Relationship Management / CRM, Data Analytics, Custom-Made Solutions, Revenue Optimisation

    Company

    RealLife Tech

    HQ Location

    United Kingdom

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    Serendipity – by Covatic

    Serendipity is a mobile SDK for iOS and Android. It builds a unique engagement schedule and profile for the user by learning and predicting an individual’s activities, behaviours and preferences.

    Clients

    Not yet available

    Tags

    Fan Relationship Management / CRM, Data Analytics, Mobile Apps, White Label

    Company

    Covatic

    HQ Location

    United Kingdom

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    Tradable Bits

    Serve your fans personalized content and sell more tickets with our leading fan-based marketing platform, built specifically for music and sports brands.

    Clients

    Ticketmaster, Live Nation, Portland Trail Blazers, IIHF, Tenessee Titans

    Tags

    AI - Artificial Intelligence, Fan Relationship Management / CRM, Monetisation, Custom-Made Solutions

    Company

    Tradable Bits

    HQ Location

    Canada

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