Competition has increased rapidly across most sports tech categories.
"For us, it always comes down to budget."
(Domestic sports league)
A small number of companies with deep pockets dominate the sports business media.
“There are too many players in the market, so trying to find new ones is a challenge which means always going back to some of the established players.”
(Global sports governing body)
Many buyers of sports tech can’t keep up with the speed of change and often rely on the “safe option”.
“Our main pain points when searching for solutions is the abundance of choice, not always a clear user/business case.”
(European football club)
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GO TO MARKET CONSULTING
WE HELP YOU TAKE YOUR SOLUTION TO MARKET WITH CONFIDENCE. BASED ON ACCESS TO A UNIQUE GLOBAL NETWORK OF INDUSTRY-WIDE RELATIONSHIPS, DECADES OF EXPERIENCE WORKING ON BOTH THE RIGHTS OWNER AND SPORTS TECH VENDOR SIDE AND AN UNRIVALED UNDERSTANDING OF THE SPORTS TECH MARKET ON A PRODUCT-LEVEL.
We specialise in helping post-series A companies.
We prefer to help you make sense of the "big picture" , but we're equally adept at jumping in and rolling up our sleeves in an agile environment to support you at any point in the process...